Brand Hierarchy

    Our Brand Hierarchy

      The corporate way to express the divisions is in a lockup using Proxima Nova Bold as the primary font at the same height as the progress bar. The line separating them descends X distance below to provide balance and weighting to the lockup. This application is for internal use only.

      When showing individual departments, use the Hologic logotype without the tagline or progress bar, and the name of the department in Proxima Nova Bold below it at 33% the size of the Hologic logo. If desired, images can be used as squares to accent the department.

      The Hologic brand should always take the lead in our communications about products. The examples here offer guidelines for how the Hologic logo should be placed in relationship to the product brand.