Hologic Logo

    Maintaining the Hologic logotype honors the past, while our tagline embraces the future. In timeless stark blue and white, it supports Hologic’s color palette without overpowering the brand name treatment. To help communicate our commitment to women’s health, we created a special women’s health symbol. Inspired by the traditional universal symbol, our women’s health symbol expands our ability to highlight this commitment.

     

    The rules that follow illustrate when and how to use our logo and symbol across channels and applications.

    Our Logo

    The Hologic logo should always be expressed in an approved way—in the Hologic blue, with the tagline within the progress bar. All the variations are shown here. The logo should always be at least X distance from any other element.

    Bold

    Strong lines, classic fonts—timeless stark blue and white

    Balanced

    Solid foundation sits under the brand

    Confident

    Legible and recognizable

    Challenger

    A meaningful part of a real mission

    Environmental

      Also acceptable for large printed sizes

      If the logo is printed on vinyl for expression in large environmental settings for interior use, clear vinyl is preferred with the logo printed in Hologic blue. The open areas are to be treated as clear. If clear is not an option, the proportionate rectangle must be cut behind in white.

      Please note that in this case, the registration mark is not used.

      Also acceptable for large sizes

      The logo on its own, without the tagline, can be used in large signage for exterior use.

      If the logo is printed on vinyl for expression in large environmental settings, clear vinyl is preferred with the logo printed in Hologic blue. The open areas are to be treated as clear. If clear is not an option, the proportionate rectangle must be cut behind in white.

      Please note that in this case, the registration mark is not used.

       

      The logo can be extruded at very large sizes for signage and environmental use. The logo may not be extruded more than the width of the letter “I.”

      Please note that in this case, the registration mark is not used.

      Logo Usage

        Acceptable versions

        Acceptable inversions

        Unacceptable use

        Tagline or no Tagline

        Acceptable versions

         

        Hologic_Logo_No_Tagline_PMS2756 blue can be used internally and in places where “The Science of Sure” is already present

         

        Hologic_Main_Logo_PMS2756 can be used for most purposes over a white or extremely light, low-contrast area

         

        Hologic_Main_Logo_Small_PMS2756 for use at sizes between 1 and 1.5 inches

         

        Acceptable inversions

        • Hologic_Main_Logo_White against a Hologic blue field
        • Hologic_Main_Logo_White against a Hologic gradient
        • Hologic_Main_Logo_White over very dense imagery, where the logo itself is completely legible
        • Hologic_Main_Logo_White over a large image, in the area over which doesn't contain any items of high-contrast or interest

        Compressed

        A different type treatment in the progress box

        A different type treatment for the logo

        Drop shadow or effect

        Stretched

        Without the progress bar, but not in a progress box

        Rendered in a different color

        Rendered with a different reflection

        The guide to your right shows whether internal and external assets should use the Hologic logo with The Science of Sure® tagline or without.

        Download Hologic Logo

          Legacy logo version in Hologic blue can be used internally and in places where “The Science of Sure” is already present.

          Legacy Hologic logo version in white can be used internally and in places where “The Science of Sure” is already present.

          Main logo version in Hologic blue can be used for most purposes over a white or extremely light, low-contrast area.

          Main logo version in white can be used for most applications over a PMS 2756 blue or over an image where it is an extremely dark, low-contrast area to ensure legibility.

          Main logo version in white can be used for most applications over a PMS 2756 blue or over an image where it is an extremely dark, low-contrast area to ensure legibility.

          Main logo version in white can be used for most applications over a PMS 2756 blue or over an image where it is an extremely dark, low-contrast area to ensure legibility.

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