Content Strategy for Web Pages
A/B testing, session tracking and online surveys are some of the ways we have come to this template for improving the odds of users taking the actions we value most when they visit our wpages.
Product
Solutions
Product Detail Pages
Here is the content strategy for Hologic's product pages. Please follow the component order shown below.
Standardized Header
For a consistent user experience, please utilize one of our standardized heroes featuring the breadcrumb, display title, and link to support. Hero helpers are available using 50/50 or full-width styles and can host stills and a variety of video options including autoplay.
Introduction
An overview of the product’s function and capabilities.
Proof Points
Highlight high-level improvements, top performance, and desire for use.
Video Product Gallery
Supporting video content related to the product’s function, real-world use, and patient/doctor satisfaction.
Voice of the Customer
Supporting content related to real-world customer testimony and experience with the product.
Clinical Evidence
Supporting data about the product’s function, real world use and patient/doctor satisfaction.
50/50 Support Helper
Contact helpers for support and all other requests.
Portfolio Context
Information about the product and the related products within the product portfolio.
Virtual Product Experience
View the detailed product experience to learn more about its capabilities, functions and use.
Patient Impact
Learn how the product has impacted patient lives.
Related Products
Products related to the solutions offered within the portfolio.
Entire Product Portfolio Template
Here is the content strategy for Hologic's solution pages. Please follow the component order shown below.
Standardized Header
For a consistent user experience, please utilize one of our standardized heroes featuring the breadcrumb, display title, and link to support. Hero helpers are available using 50/50 or full-width styles and can host stills and a variety of video options including autoplay.
Portfolio Information
Information about Hologic's portfolio and it's legacy of service.
Virtual Product Experience
View the virtual experience to learn more about the capabilities and functions of our products.
References
References to legal claims.
Related Products
Products related to the solutions offered within the portfolio.
Small Product Collection Template
Here is the content strategy for Hologic's portfolio pages. Please follow the component order shown below.
Portfolio Header
For a consistent user experience, please utilize one of our standardized heroes featuring the breadcrumb, display title, and link to support. Hero helpers are available using 50/50 or full-width styles and can host stills and a variety of video options including autoplay.
Portfolio Product Grid
Organized based on division. Our expandable product grid loads with 12 products displayed and a load more button to accommodate larger collections of products.
Solutions Explanation
An overview of the process the solutions address.
Portfolio Product Grid
Organized based on division. Our expandable product grid loads with 12 products displayed and a load more button to accommodate larger collections of products.
50/50 Support Helper
Contact helpers for support and all other requests.
Virtual Product Experience
Virtual experience touring our products in use in a hospital
References
An accordion with a numbered list of sources referenced on the page.
Related Portfolio & Solutions
An accordion with a numbered list of sources referenced on the page.
Do you Have any Questions?
Contact BrandManagement@Hologic.com
Note, existing PDF versions of the master brand guidelines are no longer valid.
Last updated 12/24.