Co-branding

Co-branding Lock-up

A co-branded lock-up should use a line to separate the Hologic logo and the partner logo.
The line should be the same height as the Hologic logo and 1pt in weight.
We use half the Hologic clearance space (0.5x the height of H in Hologic logo) between the line and both logos.
If a partner offers multiple logos, use the simplest version possible. Horizontal partner logos are preferred.
Make sure both logos are similar in size and have the same visual equity.
Hologic should ideally be on the left-hand side in a Hologic context. A partner might need an alternative arrangement for their own purposes.
We should never make a new logo for co-branded projects or partnerships.
The only exception to this rule is the Hologic WTA Tour logo lock-up which is already established.

Note, existing PDF versions of the master brand guidelines are no longer valid.
Last updated 12/24.