Hologic Style Guide

    Purpose. Passion. Promise.

    Our purpose, passion and promise define the Hologic brand and help us share our unique story in one common, compelling voice. Our story is powered by groundbreaking products that build healthier lives for everyone, though we are especially focused on those that advance women’s health and well-being. As an innovative medical technology company, we offer products that detect, diagnose and treat disease earlier and more accurately than ever.
     

    Our Messaging and Positioning

      Positioning

      Our Story

      Purpose, Passion, Promise

      Positioning

      We’re an innovative medical technology company whose brand is driven by our purpose (to enable healthier lives everywhere, every day), our passion (to be the global champions for women’s health) and our promise (The Science of Sure®). By developing products that detect, diagnose and treat disease earlier and more accurately than ever, we are able to build more certainty into patients’ healthcare journey every day.

      Our Story

      Every brand has a story. Our story is powered by groundbreaking products that build healthier lives for everyone, though we are especially focused on those that advance women’s health and well-being. As an innovative medical technology company, we do this by offering products that detect, diagnose and treat disease earlier and more accurately than ever.

      Purpose, passion and promise are the drivers behind everything we do.

      Our diverse portfolio of diagnostic tools and technologies gives healthcare professionals the opportunity to detect and diagnose disease and illness and, in turn, offer treatment options earlier, as well as enhance lives with safe, effective aesthetic treatments.

      With a heritage of fighting for and discovering new ways to protect women’s health and well-being, we have always been there for patients. We may not be a new company, but we are an evolving, science-driven organization constantly striving to do more for more people.

      In fact, our opportunity to have an impact on more people’s lives has never been greater. Today, we address a wide variety of health and well-being challenges, including breast and cervical cancer, osteoporosis, sexually transmitted diseases and abnormal bleeding among others.

      Purpose. Passion. Promise.

      Our PURPOSE—to enable healthier lives everywhere, every day—is driven by a PASSION to become global champions for women’s health. We succeed by fulfilling our PROMISE to bring The Science of Sure® alive through product quality, clinical differentiation, customer relationships and our team’s talent and engagement.

      Integrated Programs

      Placeholder image

      Global Women's Health Index

      Information, emotional and epic in its feel and takeaway, is the narrative that frames the story of the Index and its correlation to our purpose — to enable healthier lives everywhere, every day. The literal “why” we created the Index, its purpose is manifest in all we, as doctors, scientists, researchers, and experts work valiantly to achieve.

      Find GWHI logo and collateral on Media Valet.
      Need to Register? Complete the simple form and your account will be active within 48 hours.