Content Strategy for Product Detail Pages
A/B testing, session tracking and online surveys are some of the ways we have come to this template for improving the odds of users taking the actions we value most when they visit our product pages.
Wireframe
Example Page
Standardized Header
For a consistent user experience, please utilize one of our standardized heroes featuring the breadcrumb, display title, and link to support. Hero helpers are available using 50/50 or full-width styles and can host stills and a variety of video options including autoplay.
Introduction
An overview of the product’s function and capabilities.
Proof Points
Highlight high-level improvements, top performance, and desire for use.
Video Product Gallery
Supporting video content related to the product’s function, real-world use, and patient/doctor satisfaction.
Voice of the Customer
Supporting content related to real-world customer testimony and experience with the product.
Clinical Evidence
Supporting data about the product’s function, real world use and patient/doctor satisfaction.
Portfolio Context
Information about the product and the related products within the product portfolio.
Product Experience
View the detailed product experience to learn more about its capabilities, functions and use.
Patient Impact
Learn how the product has impacted patient lives.
