Typography

Our typographic approach is meant to communicate in a bold and decisive way. The primary goal is precision and legibility, focus and clarity. We can’t ever afford to be misunderstood, and this area is no exception.

Usage Examples

Proportionality

Usage Examples

Large numbers can be knocked out of boxes for maximum legibility.

Large numbers can lead off the side of solid or extremely low- contrast images, provided they do not obscure anything.

Copy text within a solid color block should not bleed off the edge.

Large titles or words can bleed off the color block, provided the word itself is fully legible and that the image or color block has no high-contrast areas behind it.

Proportionality

Leading

The relationship between type size and leading should be a value of 1.4, rounded to the nearest integer. This means:

Type
7 pt
9 pt
10 pt

Leading
10 pt
13 pt
14 pt

Type
11 pt
12 pt
14 pt

Leading
15 pt
17 pt
20 pt

Width

Many style guides call for type to be set at a width of 1.5 alphabets, or roughly 40 characters at maximum across. This keeps users from having to find their place again when finishing a line of copy. Because Hologic copy may include some technical language and longer words, we will cap the width of copy in columns to 55 characters.