Logos & Symbols
Our Logo
Our Logo
Our logos should always be used in an approved way, in Hologic blue or white. The Hologic logo should only use the ® trademark symbol for specific applications, while Hologic’s “The Science of Sure” logo should never use the ® trademark symbol.
Bold
Strong lines, classic fonts—timeless stark blue and white
Balanced
Solid foundation sits under the brand
Confident
Legible and recognizable
Challenger
A meaningful part of a real mission
Acceptable Use
Blue Logos
White Logos
Unacceptable use
Logo Clearance
Acceptable versions
- The correct Hologic Blue color is PMS 2756 C / U, CMYK 100 94 0 20 and RGB 43 41 103.
- Hologic Blue logos can only be used on a white or extremely light, low-contrast background. They may also be used on light illustrations or photographic backgrounds.
- Photographic or illustrative backgrounds should not be cluttered, distract from the logo, or cause issues with legibility.
- To ensure legibility, maintain an appropriate amount of contrast between the logo and background.
- The Hologic logo should never be used smaller than 0.8 inches (2 cm) wide in print, and 77 pixels wide in digital.
- The Hologic Science of Sure logo should never be used smaller than 1.3 inches (3.3cm) wide in print, and 250 pixels wide in digital.
Acceptable Inversions
- The white version of the Hologic logo is powerful against the Hologic blue background. It should not be reversed out of other solid background colors other than Hologic blue.
- The white logo can be used on approved Hologic gradient backgrounds.
- The white logos can be used on photography and illustrations if the background provides enough contrast to stand out and be fully legible.
- Photographic or illustrative backgrounds should not be cluttered, distract from the logo, or cause issues with legibility.
- The Hologic logo should never be used smaller than 0.8 inches (2 cm) wide in print, and 77 pixels wide in digital.
Unacceptable versions
Compressed
A different type treatment in the progress box
A different type treatment for the logo
Drop shadow or effect
Incorrect trademark use
Without the progress bar, but not in a progress box
Rendered in a different color
Rendered with a different reflection
Logo Clearance
- The Hologic logo should always be surrounded by a minimum area of clear space as shown in this illustration by the X-height.
- The clearance space should also be used to set the minimum distance a logo can be placed from an edge.
- This clearance space is a minimum and should be increased wherever possible.
- The clearance space should be kept clear of visual clutter and other elements.
- Smaller labelling assets are the only exception where the clearance space can be reduced. See labelling guidance
Using our two different logo versions
The Hologic logo with the Science of Sure tagline represents our brand promise and positioning. It is an important element that should be used consistently across assets. It reinforces our value, clinical leadership and differentiates us from our competitors.
There are certain circumstances when it is appropriate to use the Hologic logo without the The Science of Sure tagline. Refer to the guidance below to determine when each version of the logo should be used.
Channel Use
When Not to Use Logo
Hologic Science of Sure Logo Placement & Channel Use
Using the Hologic Science of Sure logo is at your discretion. However, remember that it’s important to build a stronger Hologic brand wherever possible. The Hologic Science of Sure logo should never use a ® trademark symbol. Existing logos still using the ® trademark symbol should be replaced.
The Hologic Science of Sure logo can be centered and large in the end frame of a video, as a sign-off or signature. We recommend all videos to have this logo in the closing frame. Most videos will eventually be hosted on our websites or YouTube. This should be considered in choosing logos and the size on screen. Using a small version of this logo is not recommended for video.
The final slide of a presentation should ideally use the Hologic Science of Sure logo in a prominent place. It can also be used on other slides if relevant, for example on a title slide. Make sure the size is large enough to ensure sufficient legibility.
The Hologic Science of Sure logo can be used in advertising if it’s a corporate message or relevant to a campaign objective. Make sure the size is large enough to ensure sufficient legibility.
The Hologic Science of Sure logo can have a prominent placement at a stand or event if it’s a relevant context. It should not be repeated excessively on collateral. Make sure the size is large enough to ensure sufficient legibility.
We recommend using the Hologic Science of Sure logo as a sign off on the back cover of multi-page assets and folders. Make sure the size is large enough to ensure sufficient legibility.
The Hologic Science of Sure logo can be used on direct mail assets, if relevant. However, it should not be excessively repeated. Make sure the size is large enough to ensure sufficient legibility.
We can use the Hologic Science of Sure at our facilities and offices or in a corporate context. However, it should not be excessively repeated. It should be large and prominent to not avoid issues with legibility.
When Not to Use the Hologic Science of Sure Logo
We do not recommend using the Hologic Science of Sure logo in digital channels, unless sufficiently large to avoid legibility issues.
Never on flashcards, leaflets and other assets with product focus and large amounts of information.
Never on labelling, compliance documents and safety data sheets.
Never on legal documents, contracts and corporate stationery.
Never on products and packaging.
Master Brand Logo Check List
Make sure you answer yes to all the questions in our check list. If you’re not sure, then you can jump straight to the latest guidance for a final check.
Are you using the right Hologic logo?
Are you following the new trademark guidance?
Are you using the latest version of the logo?
Is the logo placement correct?
Is there enough clearance space around the logo?
Are you using an appropriate background color?
Do you have any questions?
Contact BrandManagement@Hologic.com
Note, existing PDF versions of the master brand guidelines are no longer valid.
Last updated 12/24.